Switzerland is renowned for high quality products, and most of them are on offer in the dozens of classy shops that line the main street of Zermatt. Price tags are heavy. Favourite holiday buys are of course souvenirs, from fine Swiss watches to the classic Swiss army knife, or perhaps a T-Shirt bearing an image of the mighty Matterhorn. Cuckoo clocks and fluffy toy animals abound, too, and there is enough jewellery to stock a treasury. Being a ski and climbing resort, Zermatt also boasts several stores offering the latest in equipment and outfits, and there are also numerous designer clothing boutiques.
