Eating out in Borovets is generally very good value, as prices are much lower than in many other European ski resorts. The number of taverns, eat-in pubs, take away joints and outdoor restaurants seems to be growing in Borovets every season, and holidaymakers can take full advantage of the diverse dining scene. The choice has become very eclectic, from Kentucky Fried Chicken and pizza to traditional Bulgarian favourites. Visitors should not forget to indulge in some of the Bulgarian fine wines along with their dinner.