Cortina offers some of the best and most upmarket shopping of any European holiday ski resort, with a number of clothing boutiques and more than enough sport shops selling ski and snowboarding equipment, including Morotto Sports Equipment and Piccin Sports, which during summer focus on mountain biking needs. Other novelty shops include Zardini Stoves, which produces some of the greatest stoves around. Shopping is one of the perks of Cortina, fuelling the resort's fashionable reputation.
