Puerto de la Cruz is a shopper's paradise and holidaymakers won't be disappointed. The 'free port status', which the island enjoys, allows imports from all over the world. There are a large variety of goods available from the many hundreds of shops, often at good prices. Electronic items of every description, photographic gear, perfumes and alcohol are especially cheap. Travellers should be aware that cheap goods can sometimes be tacky, low-quality or counterfeit. The Martianez mall is a favourite with tourists wanting to splash out on clothes, shoes and gifts.