Zurich is a rich and luxurious city in every way, from the elegant boutiques along Bahnhofstrasse, to the unimaginable treasures that are lying in underground vaults in the famous Swiss banks, and not to forget the wealth of its historical and cultural significance to the world. Zurich is the world's banking capital, but as well as being a city of fat cats parading in pin-stripes, glued to their mobile phones and swinging patent leather briefcases, visitors will also discover that this is the city that gave birth to the avant-garde Dadaist movement, and where James Joyce wrote Ulysses. The city's Museum of Fine Arts houses one of Europe's most extensive collections, from 15th century religious iconography to the modern art works of Dali, Arp, Hockney, Cezanne, Monet, Gaugin, Munch and Picasso.
Visitors can spend days exploring Zurich's cobbled streets, wandering through its museums, exploring its flea markets or walking away with free gifts from its chocolate factories. The quays, with their promenades, are made for walking, especially along the shores of the lake. Zurich also lays claim to an active restaurant and café culture that's ideal for people-watching, and a lively, multi-ethnic population to rival any other major European city. The exacting order of the Swiss, with their passion for neatness and precision, may create an impression of rather a prim and staid society, but visitors will discover quite the opposite when exploring Zurich more intimately.
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