Branson is a paradise of outlet malls and factory shops, but the most popular place to shop is Branson Landing, a pedestrian waterfront on Lake Taneycomo with more than 100 shops and restaurants. There's even a 'town square' with synchronised fountain and fire shows. Apple Tree Mall is a huge flea market with plenty of antiques. For the biggest bargains though, head to the Tanger Outlet Center or Factory Merchants Branson.